Softsoap: Equity Hand Soap

Art Direction, Retouching, Content Creation & Design

You might remember Softsoap for their iconic “fish-in-bottle" hand soap. In 2022, they kicked off a major product relaunch, and I had the pleasure of joining the team to refresh their digital creative. I led the charge on an innovative new art direction and crafted a fresh content strategy that really brought the brand to their new era.

Photography: Robbie Sokolowsky
Prop Stylists: High Gloss
Year: 2022-2023

THE PDP FOR ALL RETAILERS AND BRAND STORE

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lavender honey.jpg
SOFT_SOAP_FLATLAY116472.jpg
Softsoap Flat Lay Honeysuckle _ Orange BW Full.jpg
Milk & Honey.jpg
citrus-berry.jpg
mango pom.jpg
COLGATE_SEP_STILLS0536.jpg
COLGATE_SEP_STILLS0537.jpg
Softsoap-Flat-Lay-White-Tea-_-Berry-Full.jpg
coconut lavender.jpg
citrus .jpg
Softsoap Flat Lay Lavender _ Shea HS Crop.jpg
aquarium 2.jpg
shea and almond oil.jpg
Softsoap-Flat-Lay-Eucalyptus-_-Mint-BW-Full.jpg
COLGATE_SEP_STILLS0533.jpg
COLGATE_SEP_STILLS0531.jpg
kitchen fresh lemon.jpg
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