Colgate: Sensitive Toothpaste

Art Direction, Digital Strategy, Senior Designer

This toothpaste may or may not look familiar to you. Recently (in 2024), the brand approached me with an adventurous idea: they wanted to take this more clinically-known toothpaste in a fresh, new direction. As art director, strategist, and designer for this project, my goal was to convey a clinical angle through a more thought-provoking and colorful lens.

Photography: Robbie Sokolowsky
Prop Stylists: High Gloss | Model: Denise Harris
Year: 2024

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