hello: Vitamin C Toothpaste

Art Direction, Digital Strategy, Content Creation & Design

When you think of Vitamin C, you might picture your nighttime skincare routine or a remedy to fend off a cold—but it can also whiten teeth! Hello Products introduced the first toothpaste of its kind, and I was tasked with visually showcasing this unique, bright orange whitening formula. As Art Director and Content Lead, I managed budget models, timelines, and all creative content to deliver best-in-class assets from start to finish.

Photography: Robbie Sokolowsky
Prop Stylists: High Gloss | Model: Lake Escobosa
Year: 2023-2024