Colgate: Optic White Toothpaste

Digital Strategy, Art Direction, Senior Designer

I had the exciting opportunity to revamp the image of Colgate’s top-performing brand, overseeing the project from concept to final production. By harnessing key insights, I crafted a fresh and elevated aesthetic that enhanced the brand's appeal. The result? A premium shopping experience that resonated with consumers—all without increasing costs. It was all about blending creativity with strategy to make a meaningful impact!

Photography: Robbie Sokolowsky
Prop Stylists: High Gloss | Model: Arianne Menenses; Neyesha Merced
Year: 2023-2024